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Consumers are willing to trust businesses they have some kind of stake in — companies that sincerely believe their customers matter. And one of the best ways to demonstrate that your organization fits that bill is to ask for and act on customer feedback www.rar-it.com American motivational speaker Zig Ziglar once said: “If people like you they’ll listen to you, but if they trust you they’ll do business with you.” That’s great advice and it happens to be true. A high-quality product or service is only half the story. If you can earn customer trust with five-star service, you might just secure their loyalty too